Meta's Stock Takes a Hit Due to Increased AI Spending

Meta, the parent company of Facebook, WhatsApp, and Instagram, experienced a significant drop in its stock value following the announcement of higher-than-anticipated spending on artificial intelligence (AI). Despite reporting strong earnings, Meta's shares plummeted by over 15% in after-hours trading in New York.

Mark Zuckerberg, the CEO of Meta, acknowledged that it would take time for the substantial investment in AI to translate into increased revenues for the company. Meanwhile, Meta's rival platform, Threads, has surpassed 150 million monthly active users, intensifying competition in the social media space, particularly against Elon Musk's X platform.

According to Mike Proulx, an analyst at Forrester, Threads is positioned to outperform X as it aims to become the preferred Twitter alternative for users and advertisers alike. Additionally, Meta could benefit from potential developments such as TikTok's sale or ban in the US, which the app is actively contesting.

In its efforts to drive revenue growth, Meta has been integrating AI capabilities into its ad-buying products and social media platforms, including chat assistants. The company now projects AI-related spending to range between $35 billion and $40 billion in 2024, up from its initial estimate of $30 billion to $37 billion.

Despite Meta's positive earnings report, investors were deterred by the higher AI expenditure forecast. While first-quarter revenue surged by 27% to $36.46 billion, surpassing analysts' expectations, concerns about the escalating AI costs overshadowed these gains.

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Sophie Lund-Yates of Hargreaves Lansdown noted that Meta's substantial investment in AI has been effective in driving user engagement on its platforms, thereby encouraging advertisers to allocate more funds, especially amid digital advertising uncertainties linked to global events like elections in over 50 countries.

However, Lund-Yates cautioned that Meta's regulatory challenges, such as the €1.2 billion fine imposed by Ireland's data authorities for data mishandling and scrutiny from US lawmakers regarding child exploitation issues, pose ongoing risks for the company's market sentiment despite its financial resources for legal battles.

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